Yahoo to Acquire Flurry to Strengthen Mobile Products

Over the past couple of years, Yahoo has been focused on re-imagining their users’ daily habits with an emphasis on mobile technology.

Today, Yahoo! announced it has acquired Flurry, the industry leader in mobile analytics. After the transaction closes, the Flurry team will remain in its present locations, where their vision, mission, and focus will stay the same. Flurry’s products will continue to operate and innovate with Yahoo’s support and investment.

About Flurry and Yahoo!

Flurry has been delivering the platform and insights to help developers optimize and personalize their apps since 2008. The Flurry stats speak to their success.

• 170,000 developers use Flurry Analytics
• Flurry sees app activity from 1.4 billion devices monthly
• Flurry sees 5.5 billion app sessions per day
• Flurry Analytics is in 7 apps per device on average
• 8,000 publishers monetize with Flurry
• Flurry works with mobile developers in 150 countries

As announced in Q2 earnings last week, Yahoo mobile usage is growing rapidly.

• Yahoo’s mobile display and search revenue each grew more than 100% year-over-year
• More than half Yahoo’s total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36% increase year-over-year
• Time spent on mobile has grown 79% in the last year alone
• The average Yahoo user now spends 86% of their time on smartphones in apps