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Brand Report: Top Brands Failing in 2Q Revenue


Some of the “hottest” brands from lifestyle to consumer and tech are losing their “sizzle.”

lululemon_athletic_apparelTop brands such as Lululemon, launched in with an innovative perspective on Yoga clothes and running gear to grab a portion of the billion dollar athletic apparel market. Styled as lululemon athletica, it is a self-described yoga-inspired athletic apparel company, which produces a clothing line and runs international clothing stores from its company base in VancouverBritish ColumbiaCanadaFounded in 1998 by Daniel “Chip” Wilson the first Lululemon store in Kitsilano, British Vancouver. Lululemon Athletica announced an initial public offering in May 2007 and became a public company on July 27, 2007 (NASDAQLULU)

Since it’s inception, Lululemon has ranked in more than $1 Billion selling Athletic Apparel and Accessories

  • Revenue Increase US$1 Billion (FY 2012)[2]
  • Operating income Increase US$286.9 Million (FY 2012)[2]
  • Net income Increase US$184 Million (FY 2012)[2]
  • Total assets Increase US$734.6 Million (FY 2012)[3]
  • Total equity Increase US$606.1 Million (FY 2012)[3]
  • Employees 2861


Samsung_Logo.svgSamsung is the leader in smartphones or are they?  Samsung said Tuesday that second quarter profit could plummet 25%. The company had problems selling smartphones in Europe and China. Samsung is not sweating. They have so much money and a diverse product offering.

Not only does Samsung sell consumer electronics, but they sell and manufacture: Products Apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, telecommunications equipment, Services Advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services, and retail.

  • Revenue Increase US $ 327 billion (FY 2013)
  • Net income Increase US $ 30.1 billion (FY 2013)
  • Total assets Increase US $ 100.4 billion (FY 2013)
  • Total equity Increase US $ 70.3 billion (FY 2013)
  • Employees 427,000 (FY 2013)

Website www.Samsung.com


tca staff

Publicity Magazine is an affiliate of The Communications Agency (TCA), a well-respected management consulting, marketing Communications, Business Development and International Relations.

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